Strategy for sustainable value creation

For more than 20 years, Coor has been a leading player in the facility management market in the Nordic region, and we want to remain in that position. Our strategy is an important tool that supports our long-term ambitions through strategic focus areas and prioritised short-term activities.

Two kitchen chefs looking together at a meny on the table.

Our strategy is clearly linked to our triple bottom line approach and aims to make Coor the leading and most sustainable FM provider in the Nordic region.

We want to continue to grow through both IFM and single services, through new sales, extensions of existing contracts and acquisitions of well-managed companies. Our partnership with the customer is at the centre of what we do. We endeavour to deliver professional service, proactivity and a service experience that ensures customer satisfaction, while leveraging geographic economies of scale, uniform solutions and harmonised processes to deliver margins.

Our goal is to have the most committed, competent, confident and service-oriented employees, and the strongest employer brand in FM. We focus on driving the green transition in facility management by offering our customers sustainable services and data-driven carbon footprint reduction.

To remain a market leader, we are focusing on a number of areas that are key to achieving our goals. Read more about our focus areas below.

Our main focus areas

Business Responsibility

We ensure efficient, secure and profitable services by leveraging geographic economies of scale, uniform solutions and process harmonisation.
Our motivated employees and our focus on improvement and efficiency enable us to deliver high-quality services. Continuous operational improvements are an important part of working life for our employees, contributing to our long-term profitability.

We focus on understanding our customers’ needs and delivering professional services, proactivity and a service experience that ensures the highest customer satisfaction in the FM market. By combining our expertise with innovative solutions, we can offer services that increase our customers’ efficiency and reduce their resource utilisation. We also
develop strategies and concepts for the modern workplace, adapted to hybrid working, in order to create workplaces that will remain
attractive, healthy and inspiring over the long term.

By combining local expertise with innovative solutions, we aim to attract and retain more customers in the Nordic region, our home market. We work closely with our customers to ensure that our services generate the highest possible value and contribute to their success.

We focus on growing our customer base by offering both IFM solutions and stand-alone services of a high standard. The single services where we are primarily seeking to expand are cleaning and property services.

We also grow by acquiring well-managed companies with clear synergies to build capacity and expand our market presence.

Social Responsibility

Environmental Responsibility

We are driving the green transformation of the FM market
through sustainable services and our supplier network.
We help our customers to reduce their carbon footprint
through data-driven solutions and innovative practices
that contribute to a more sustainable future.

Strategic risks at Coor are defined as “Risks that primarily affect Coor’s ability to implement its current strategy”. Our strategic risk management process is designed to identify, assess and mitigate risks that may affect our strategic targets. This approach ensures that we are well prepared to navigate uncertainties while maintaining our growth. Risks may arise from external factors over which the Group has limited control, in which case our risk management focuses on flexibility and adaptation. Risks may also be directly within our control.

Risk management is integrated into our strategic planning process, and in 2024 we made several improvements to align our business risks more closely to our strategic framework. This alignment ensures that risk considerations are integrated into decision-making, improving our ability to respond effectively to potential threats.

This structured approach to risk management underlines our commitment to maintaining resilience and achieving our strategic targets. By proactively managing risks, we aim to protect and increase the value for our stakeholders while ensuring a solid and reliable business for our employees and customers. Risk management at Coor is the process of identifying, assessing, prioritising and mitigating risks to our organisation as well as the implemented activities and continuous monitoring of these activities. For 2024, our key risk map highlights the critical risks we are actively managing to ensure long-term success and alignment with our strategic targets. This map is supported by a monitoring model that tracks the effectiveness of our risk reduction measures.

Regular reviews and discussions in the management team improve our risk management practices, making them more dynamic and strategically relevant to Coor.